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Swiss footwear brand On counts among its fans a tennis legend, an Olympic silver medalist and a three-time Oscar winner, with its kicks showing up everywhere from the court to the track to the red carpet.

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Payless Opened a Fake Luxury Store, Palessi, to See How Much People Would Pay for $20 Shoes

Diesel’s Toothy New Ad: Eye-Catching Or Nightmare-Inducing? You Decide

Panera Launches a Swimsuit Collection for the 70% of Fans Who Still Eat Soup in the Summer

Reebok’s First Plant-Based Performance Sneakers Come With a Side of Fresh Veggies

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

Are You Making Informed CTV Ad Buys?

What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience?

By Jane Butler, Managing Director, Google

Adweek is the leading source of news and insight serving the brand marketing ecosystem.