British bakery chain Greggs has poked fun at Kanye West's new shoe design, joking that they look like sausage rolls.

The rapper’s Yeezy 450 Sulfur shoe, which retails at $200, was revealed in May and in a tweet on Monday, Yeezy Mafia asked, "HOW DO YOU FEEL ABOUT THE SULFUR SO FAR?", to which Greggs replied: "Two Sausage Rolls short of a multipack".

Two Sausage Rolls short of a multipack https://t.co/KNJ6RIT3jy

The high street bakery’s joke prompted numerous responses to the post, with one person tweeting: "Just need to pop it in the oven to warm up loool."

"Whatever you do, don’t chew the shoes", said someone else, while a third tweets: "Kanye get these in vegan?"

The new footwear range has also been compared to Cornish pasties and Crocs.

The Yeezy 450 Sulfur is available in a cream colour and features one-piece Primeknit uppers with tightened bands around the ankle and an EVA foam outsole.

Last month, West called out Adidas over their recently released Adilette 22 slide sandals, saying the shoe is "a fake Yeezy made by adidas themselves".

"I’m not standing for this blatant copying no more," West wrote in a now-deleted Instagram post. "This is for everyone who wants to express themselves but feel they can’t cause they’ll [lose] their contract or be called crazy."

West added that the shoes, "represent the disrespect that people in power have to the talent" before describing them as "a fake Yeezy".

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