Product Review: Technology is always moving fast and runners’ demands are growing as the bar gets higher.  Under Armour, are renowned for disrupting the market with their innovative technology. The UA Innovation Lab in Baltimore and UA Human Performance Center in Portland created  HOVR Machina 3  running shoes.  The product is now available outside the US, globally. Here’s  the low down.

The product has been fully tested and validated by UA Athletes.  It’s the new third iteration of the UA HOVR™ Machina running shoes, the HOVR Machina 3, represents the latest in UA’s run footwear development.

By blurring the lines between race day performance and everyday high-mileage training, this shoe continues to meet the needs of the consumer by providing the latest in tech and innovation.

The UA HOVR Machina 3 features a firmer and more responsive forefront HOVR that ensures runners have that extra edge, and the plate’s upgraded composite, softer heel HOVR, and updated Energy Web and heel capture system make for a fast and comfortable run every single time.

The UA HOVR Machina 3 also delivers softer landings without losing efficiency or speed. The totally new midsole design of the UA HOVR Machina 3 enhances smooth landings without losing responsiveness or explosive lift-offs.

Every element of the design – from the aerodynamic heel to the engineered spacer mesh upper – delivers everything the runner needs and nothing they don’t. Douglas Smiley, Product Director for Compete Run Footwear at Under Armour explains.

“The UA HOVR Machina 3 delivers the next evolution of UA HOVR technology with a softer heel and more responsive forefoot for explosive takeoffs. ‘Faster, Softer, Lighter’ have been the driving experiential factors that have informed the Machina series’ design and function, and the latest edition delivers on these performance tenets like never before.” 

These shoes mix the speed of a racing shoe with the comfort of a long-distance trainer — and they coach you too.

You can connect your shoes to Under Armour MapMyRun™ for real-time Form Coaching tips based on your cadence, pace and stride. An embedded sensor tracks, analyzes and stores detailed running metrics to inform ways to improve performance. And it can really pay off.

In 2020, UA MapMyRun Form Coaching users ran 7% faster and 3% farther.*

You could become an all-around better runner with the soft energy return of UA HOVR and the data-driven coaching of UA MapMyRun.

Under Armour (NYSE: UA, UAA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications:  UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit www.uabiz.com.

The brand is available in most countries, including South Africa.

I am an introverted nature lover, and freelance writer. I love sharing new insights on how to live a healthier life using nature's gifts. Be kind. Be generous. Love. Peace. Humanity.

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

© 2022 Longevity LIVE. Longevity is owned by World of Longevity LLC, USA.